At our firm, we have the client—and only the client—in mind.

Our reasons for becoming financial professionals are deeply personal. We repeatedly saw many friends and family struggling to find the help they needed to map out their financial future. We are confident that with our understanding of personal finance, coupled with our training as financial professionals, we can help people better prepare for the future. After years in the business, we have developed a reputation for educating individuals in an easy-to-understand manner so they can grasp personal finance and use those concepts to pursue their financial objectives. We feel a commitment to our community.

Over the years, we have found that a team approach can be an effective method to help clients who have a wide variety of needs as they maneuver through a complex financial-services world. We invite you to discover and experience the power of our services. We believe it has far-reaching benefits for our clients to get opinions from several sources with diverse backgrounds, education, and experience.

No one strategy fits everyone, which is why every client gets our undivided attention—from planning to execution to follow-up. We take a proactive approach to helping you develop a strategy to address your financial goals and objectives, using the most efficient methods available.

Why do Business with Robert Errico

“Coordinated approach Well-versed Full service Responsive Expertise and Knowledgeable Great communication Comprehensive Broad perspective  Thoughtful Comfortable 5-Star Client Service Experience Caring Proactive Good listener”.

Robert L. Errico, CFP® AIF®

CEO & LPL Registered Principal


Robert has guided his clients and their families to live their most meaningful and fulfilling lives through financial planning since 1986. He began his financial planning career with IDS Financial Services, Inc./American Express Financial Advisors, now known as Ameriprise Financial, as managing principal and senior financial advisor. He then transferred his practice to an independent Broker/Dealer, LPL Financial in 2006, member FINRA/SIPC as a Certified Financial Planner™ Practitioner and Managing Principal.

Robert graduated in 1971 from the University of Tulsa with a B.S. in Finance and earned the Certified Financial Planner™ (CFP®  certification in 1990. He has been a member of Investment Management Consultants Association® (IMCA) since 2006, and was awarded the Accredited Investment Fiduciary® (AIF®) designation from the Center for Fiduciary Studies® in 2009. Attainment of the AIF designation signifies specialized knowledge of fiduciary responsibility and the ability to implement policies and procedures that meet a defined standard of care.

He holds his insurance license with the state of California (CA Insurance License #0704403). He resides in Orange County with his wife, Deborah. They enjoy ballroom dancing and world travel.

Mary Ellis

Director of Branch Operations


Mary’s focus is personified in a phrase she uses every day in servicing Robert’s clients: “We’ll take care of it.” She has been involved in financial services for more than 27 years and has worked with Robert Errico and his clients since 1995. She has a background in business administration and accounting as well as property management and real estate. She holds her insurance license with the state of California (CA Insurance License #0C50980). Mary attended school in the Bay Area and has lived in Southern California for nearly 30 years.

Client Centered

Client Centered

Whether you are investing to build wealth, protect your family, or preserve your assets, our personalized service focuses your needs, wants, and long-term goals.

Our team of professionals have years of experience in financial services. We can help you address your needs of today and for many years to come. We look forward to working with you.